Alienware has substantially better build quality than most others out there, based on my experience. In addition, their customer support can be vastly superior. I used the word "can" here, because there are times where you'll be frustrated with their CSRs. The level of support you'll get from them depends entirely on who you're dealing with. I've had very good experiences with them, though I know other people have experienced the exact opposite. Once you've held an AW product in your hand and used it, you'll understand where part of the price premium is going.That being said, they're no longer as easy to upgrade, and have less configuration options. If all you're looking at is the specs compared to comparable brands, then AW does indeed seem pricey, and people love to hate on AW for being overpriced. But these people simply don't understand what it is you're paying for.