While it currently dominates the desktop market, it's newest and greatest hope in achieving the "One Microsoft" vision is Windows 10 and at the end of 2015, it barely had climbed to 10% share despite Microsoft's strong marketing push by giving it away for free. In fact, Windows 7 still retains 55% of the desktop OS market with consumers and developers alike perfectly content to stay where they are.
According to Forbes, Microsoft is now changing tactics by attempting to scare consumers into upgrading to Windows 10 by telling them Windows 7 has potentially serious security risks and hardware compatibility issues. In speaking to Windows Weekly, Microsoft Marketing chief Chris Capossela said that users who continue on with Windows 7 do so "at your own risk, at your own peril". Forbes Gordon Kelly notes that Microsoft's statements about Windows 7 amount to "complete rubbish" as Windows 7 will be supported until 2020 and with its greater market share vs Windows 10, it is guaranteed to receive more developer attention--which includes security patches and driver updates. Microsoft's motives are fairly transparent as it has a stated goal of one billion devices running Windows 10 within 2-3 years of it's release and with Windows 10 adoption seemingly faltering, they are getting desperate.
To make things worse, Vox has an article with a very interesting graph created by Joshua Kunst which illustrates Microsoft losing significant ground among developers since 2008. He made the graph by tracking popular tags on Stack Overflow, a popular forum where many developers hang out and answer programming questions.
In the gaming market, Xbox One started off with a faulty strategy of attempting to force users into purchasing their Kinect device while their competitor Sony produced a more powerful system that did not have similar bundling restrictions. Microsoft eventually backed off but it seems to be too late as Sony's PS4 now holds a dominant lead over Xbox One despite Microsoft's best efforts.
(image credit: Ars Technica)
So will Microsoft be able to turn around its misfortunes? Maybe if Windows 10 has a drastic turn around in 2016 with more developers getting on board, it is possible but as of right now, the future doesn't seem too bright.